The initiative is a project of the California Funders for Boys and Men of Color, which is managed by The Center, and was first launched in partnership with the Alliance for Boys and Men of Color in 2020.

This social media toolkit includes hashtags, posts and visuals you can use to share this initiative through your networks. If you have any questions, please contact heretolead@change-llc.com.

Sample Language:

• Samuel Molina is strengthening Fresno communities with financial literacy. He’s seen firsthand how some community members are one emergency away from a financial crisis — he’s striving to prevent that. Read Samuel’s full story.
• Derek Steele believes that education bridges the economic gap by empowering people most impacted to create people-centered solutions that help individuals live full, free, thriving, and healthy lives. Check out his full story.
• How are boys and men of color shaping California by increasing economic opportunities in their communities? Read their #HeretoLeadCA stories and share yours. Heretoleadca.org
• Devon Gray, president of End Poverty in California, is leading the organization’s work to gather the stories of low-income communities and communities of color and elevate their voices to legislators. The goal? To eradicate poverty in California through bold policy solutions. Learn more about Devon and EPIC’s work.

Shareable Graphics:

Download the following graphics and use them with the provided hashtag(s), campaign URL and sample language to share with your social media networks.